Com o presente trabalho, apresentamos o oitavo volume de BrandTrends Journal, revista científica digital do Observatório de Marcas, e, como tem vindo a ser referido ao longo dos diferentes volumes, a BrandTrends vai-se construindo com a contribuição de acadêmicos, pesquisadores e profissionais, que trabalham em áreas científicas que se intersetam, cujo domínio comum são as …
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