Com o presente trabalho, apresentamos o segundo volume de BrandTrends, revista científica digital do Observatório de Marcas, dedicada à temática Branding & Business. Em conformidade com o determinado desde o início, esta é uma revista internacional, de publicação bianual, peer-refereed, mediada em língua portuguesa, espanhola, inglesa e francesa, aberta a colaboradores de todas as partes …
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