Com o presente trabalho, apresentamos o quarto número de BrandTrends Journal, revista científica digital do Observatório de Marcas, dedicada a Brand Research. Em conformidade com o determinado desde o primeiro volume, esta é uma revista internacional, de publicação bianual, peer-refereed, mediada em língua portuguesa, inglesa, espanhola e francesa, aberta a colaboradores de todas as partes …
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