Publishing Guidelines BRANDTRENDS Journal

The digital journal BrandTrends accepts original and unpublished work submitted in the form of articles, reviews, or interviews.

1. Work must be submitted via e-mail, in three files, in Word format with numbered pages. Two files must omit any author identification to ensure blind peer review. A complete file must contain the author(s) identification, including last name in caps, followed by name and expanded professional affiliation. A separate file must contain the author(s)’s name, title, program used, in Spanish or Portuguese (according to the language in which the work was written), and a translation of the title in English. In addition, the author(s)’ complete address, telephone, e-mail, and subjects introduced in the work. The two files that do not contain author(s)’ identification, must omit any self-reference and replaced by “xxxx” along the text. An original file will be kept to track the changes suggested by peer reviewers.

2. Work can be submitted in Portuguese, English, Spanish or French. Articles should be a between 15 and 20 pages long, or 25 to 30 thousand characters, including space, 6 pt after each paragraph. Book Reviews (of work published within the last two years) must be between 3 to 5 pages long or 8 to 16 thousand characters, including space.

3. Page Format: Paper A4, with intend in each paragraph, simple spaces between paragraphs. Left margin should be kept larger than 3cm. Right and bottom margins should be kept at 2cm.

4. It is privilege of the Editorial Committee to suggest changes in the structure or content of the work submitted. Similarly, the Committee may decline publishing a submission. The authors are fully responsible for the content of the work, including spelling and grammar, according to the publishing guidelines. Authors will always be contacted once the results of the peer review are received.

5. By publishing the work, the author(s) automatically concede his/her copyright to the BrandTrends journal. Author(s) must sign, scan and send via e-mail the terms of consent to concede copyrights, which can be downloaded from BrandTrends website. The signed and scanned document shall be sent to  O endereço de e-mail address está sendo protegido de spambots. Você precisa ativar o JavaScript enabled para vê-lo. or click here.

6. Articles should have the following structure:

6.1. Format:

a. Title and subtitle: in the first line, centered, bold, Times New Roman, 12 pts; each word in the title and sub-title should be capitalized;

b. Author(s)’s name: Two line below the title, right alignment.

c. Abstract: Three lines below the author(s) name. Write ABSTRACT in caps, followed by colon. Write the text in paragraph, simple space, justified, with a maximum of seven lines. The abstract must include the following elements: topic of the study, object of study, objective of the study, methodology, summary of results. Font: Times New Roman, 10pts;

d. Portuguese (RESUMO), in Spanish (RESUMEN) and French (RÉSUMÉ) versions will follow the abstract in original language, observing the same format as in the original version;

e. Three keywords, two lines below the abstract. Write “Keyword,” in small font, capitalized, and separated by a comma from the rest. Font: Times New Roman, 10pts. Note: keywords are extremely important for indexation purposes in national and international databases. Consequently, it is required to choose carefully these words.

6.2. Text:

a. Font: Times New Roman, 12pts, justified along the text;

b. Space: Simple space between lines and paragraphs, 6 pt after each paragraph, double space between sections of the text (tables, illustration and images, quotes, etc.); beginning of paragraphs must have an intend;

c. Quotations: In the text body, quotation must not exceed three lines. Font: Times New Roman. 12pts. Quotes longer than three lines must be separated, with the following format: font Times New Roman, 10 pts, simple space, with a space of 2.5cms both the right and left throughout the whole quotation. References must be in parenthesis, following the example: (SOARES, 2006, p. 1-3).

d. Footnotes: Must be inserted on the same page, font Times New Roman, 10 pts. Justified, single-spaced and no space between notes.

e. Title and section subtitles: use Arabic numbers, following the same line as the paragraphs -no intend, bold, first word capitalized. Use consecutive number system. Example: 1.1. Construction of the senses. Do not numerate the introduction, conclusion, references and other elements after the text.

f. Illustration: tables, figures, photos, etc. must be inserted into the text, after making reference to it. Necessary explanation must be placed in the bottom part of the image and follow sequential numbering.

6.3. Post-text Items:

a. Reference: Follow updated ABNT guidelines, simple spacing, justified alignment, no space between references (example below).

b. Observation: essays, translations and review will follow, as much as possible, the guidelines for articles.

6.4 Images

Images should be sent in jpg or gif format, size 200 dpi. All images must be provided both separately from the text and also embedded into the text. In case of big image files, you can also use or any sharing service.



ATKIN, Douglas. O Culto das Marcas. Lisboa: Tinta-Da-China, 2008.

CHEVALIER, Michel, MAZZALOVO, Gérald. Pró Logo – Marcas como fator de progresso. São Paulo: Panda Books, 2007.

SIM-SIM, Inês et al.  A língua materna na Educação Básica: Competências Nucleares e Níveis de Desempenho. Lisboa: Ministério da Educação - Departamento da Educação Básica, 1997.

HALLIDAY, M. A. K. and MARTIN, J. R. (eds.). Readings in Systemic Linguistics. London: Batsford Academic, 1981.

Book Chapter:

ATKINSON, P. and HAMMERSLEY, M. Etnography and participant observation. In NORMAN K. DENZIN and YVONNA S. LINCOLN (eds.). Handbook of Qualitative Research. Thousand Oak, CA: Sage, 1994, pp.248-261.

Article in Scientific Journal:

SILVESTRE, Carminda. Rethinking rationality: locating thinking in gender. Revista Veredas, Juiz de Fora, v. 10, n.1 e n.2, p. 123-128, jan./dez. 2006.


YOUNG, Lynne Weiss. Language as Behaviour, Language as Code: A Study of Academic English. Catholic University of Leuven Ph.D. thesis, 1987. 

Electronic Documents:

BELLATO, M.A.; FONTANA, D.C. El nino e a agricultura da região Sul do Brasil. Disponível em:<> Acesso em: 6 Abril 2001.


KOOGAN, A.; HOUASSIS, A (ed.) Enciclopédia e dicionário digital 98. Direção geral de André Koogan Breikman. São Paulo: Delta: Estadão, 1998. 5 CD-ROM. Produzida por Videolar Multimídia.

Author: Drª Carminda Silvestre - Portugal
Translator: Dr. Gonzalo Bruce - United States